Searching for real examples of the impact of open versus locked packaging markets? Look no further!

Greatview strongly believes in the value that is generated by open markets for producers and consumers in packaging material supplies. The markets are full of practical examples of the limitations that tied or locked markets impose and the benefits of open ones.

We have put together some examples to indicate why you should care.

Choice creates competition, which in turn leads to competitive prices. This can be seen clearly in the price development of aseptic packaging in recent years.

For many decades, customers buying packaging material for aseptic liquid cartons had only one choice of supplier, and prices remained stable and comparatively high. In 2006 Greatview established itself as an alternative supplier in China and in 2012 it established in Europe. Since then, prices for aseptic packaging have dropped substantially in these markets, independently of price movements in raw materials such as paper or aluminium foil.

Retail prices are very fluid and change daily, but a snapshot in any supermarket is nonetheless always revealing.

German consumers are extremely value-conscious and it is clear from the evidence on these days that manufactures continue only to be able to price according to brand, content, printed design and origin of the product. There was no evidence at all that the retail price was linked to the carton openings or shapes.

In Germany, one of the most competitive and advanced UHT milk markets in the world, retail prices for 1L aseptic cartons are largely independent of the carton format.

Retail prices are very fluid and change daily, but a snapshot in any supermarket is nonetheless always revealing. German consumers are extremely value-conscious and it is clear from the snapshot on this day that manufactures were able to price according to brand, fat content and source of the milk. There was no evidence that the retail price was linked to more advanced package types.